By definition, "Public Relations (PR) are the actions of a corporation, store, government, individual, etc., in promoting goodwill between itself and the public, the community, employees, customers, etc." The World Assembly of Public Relations Associations defined public relations as "the art and social science of analyzing trends, predicting their consequences, and implementing planned programs of action, which will serve both the organization and the public interest." Public relations provides businesses exposure to their audiences by using topics of public interest and news items that provide third party endorsement.
The Adam Group, LLC provides professional public relations services to a broad range of Central Pennsylvania clients. We specialize in helping small businesses improve their market efficiencies by providing substantive strategies that are both creative and effective.
Our firm develops campaigns that get issues the exposure they need to succeed. The public relies on trusted news sources. They have become savvy to ads and commercials. By utilizing broadcast and print media strategies, we help businesses earn credibility and get their issues and stories the validity they need to gain successful outcomes.
The Adam Group specializes in designing and implementing grass roots public relations and awareness campaigns. Our firm helps clients gain market advantage and differentiate themselves from competitors.
We help businesses develop and implement brand awareness. We focus on image building by creating press releases, media kits and marketing materials that convey your key message.
Our firm maintains a consistent record of helping clients gain the competitive advantage in launching new initiatives and products. We consistently strive to exceed expectations.